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All Sizzle, No Steak
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"We can serve you a 9% click-through
rate on your campaign"
(Yeah right. Maybe if the 9% are paid to click.)

Challenge your media source for clarification on any claimed figure. We have been involved in too many discussions where the internal "experts" have relied heavily on unproven stats when the client and vendor barely have a clue about what the numbers even mean.

Bonfire's Ad Tracking Services:
  • Full programming for all methods of tracking
  • Tracking landing page building
  • Double-test traffic checks (to verify 3rd or 4th party ad campaign stats)
  • 2-4-6 tracking (2x per day, 4 days in a row, 6 sets of records)
  • Cost per click report
  • Cost per conversion report
  • Benchmarking before and after documentation
  • Record and report
Remember that Ad Tracking requires comparing the general site traffic with the ad traffic, and both with controlled sets of data. Don't let your ad agency sling numbers to you if they don't have answers for what degrees of inaccuracy they hold. Knowing the numbers is the sizzle, but knowing the errors is the steak.
 

 
 

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