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"We did the Pepsi Cola campaign…"
From Pitch Garbage #228

Yeah right! Along with 6 other companies hired by Pepsi's Midwest Ad Agency simply to place pre-purchased media. Of course, even placing already purchased ads requires some hard work, but let's be clear about "Campaign Development" and 3rd party "Campaign Execution". Anyone can plan and buy media, but Bonfire places strategy before concept, concept before development, and development before placement.

Bonfire's Campaign Development:

Strategy development and re-identifying goals.
Concept development
Campaign creation
Campaign execution
Campaign tracking
Follow-up surveys

Copyrighting
Design and Artwork
Full animation capabilities
Full streams
Customized players
Branding players
Tracking technologies
Media Planning
Media Buying
Statistical analysis
CSS layered Flash
Multi-lingual and Multi-cultural campaigns
Full market metrics and math analysis

Understands this. Each task means very little until there is a compelling reason to execute the task.

Call us to find those compelling reasons.
626.795.5513
Or email us