 |
The development, execution, and tracking of the media portions of the
marketing strategy.
Comparing general site traffic with ad traffic, and both with controlled
sets of data. This is the real thing, not just number-slinging.
Effective banner campaigns operating on several levels at one. More bang
for the buck.
Campaign development placing strategy before concept, concept before development,
and development before placement.
Creative devleopment--the enduring struggle against stagnation.
Good ol' planning, negotiating, executing, and tracking web based ad space.
|
|
