Branding is one of the most overused and misused terms
in marketing today. Click on Baby Geek for some ranting about branding,
but the reality is that branding is not a mystery. Branding is basically
the result of good marketing. Sometimes, if the product or service is
strong, then word-of-mouth will create the brand association for you.
Either way, there are no mysteries here. Bonfire and our partners will
help you address the following basic issues:
- How do you define your core business?
- How do others define your core business?
- Who are your competitors and how do they define their businesses?
- What are your strengths? Would others agree?
- What are your weaknesses? Would others agree?
- Who are your targets and what do they respond to?
- Gather market data sets using statistically valid testing models?
- Gather market data sets using statistically valid testing models?
These are a few of the questions that will pave a clearer path for a
defining your brand and towards development. Make sure that the product/service
that you are pushing is as strong as it can be, then add a potentially
ridiculous amount of media money, a bit of luck, and violà. Well,
O.K. it's not that easy.
