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"I have a large client database, but ... ...I know that I could be gathering more information than I think." Determining buying patterns or extracting specific information can help you leverage your existing database beyond simple mail lists or batch mailings. Moreover, extracting new data from outside databases or the web can then leap your market knowledge to allow much more informed marketing decisions? Extracting data, however, assumes that you know what you are looking for and you know how to do it. At Bonfire, we know how to do both.
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