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You can have all of the site traffic data in the world and it will not
tell you everything that you need to know about your prospects. A much clearer
picture can be painted by well-planned questions, surveys, and dialog with
your viewers. Moreover, Bonfire can run web based surveys and live focus
groups even if you don't have a site and you simply need public data.
CRITICAL REMINDER: The validity of your data, thus your calculations, and
thus your results, are only as good as your data design. The math of Statistical
Analysis REQUIRES that your testing mechanisms, the resulting data, and
the way that you relate these data sets to one another, are mathematically
valid. In other words, a survey of 80 basic questions can yield meaningless
results and invalid inferences.
Baby Geek can fill you in on more, but here are some of the tasks that Bonfire
can design and execute:
- Data modeling
- Survey design
- Qualitative testing (don't incorrectly try to mold qualitative results
into a quantitative model)
- Randomizing for
statistical validity
- Test and survey group assemblage
- Multi-ethnic testing
- Geo-specific testing
- Merging data between varied demographic and psychographic data sets
- Live phone surveys
- Web based surveys
- Live in-person survey pre-production and execution
- More
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