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Know Your Friends Well,
But Know Your Enemies Better.
(as the saying goes)
It is no mystery that valuable market information can be gathered from your competitors, and the web provides a plethora of this information in real-time. Bonfire's marketing research is used by client's who have web sites, as well as some who don't. Web site or not, our research has provided critical information and metrics to support or decline market moves for our clients. Our methods are very tactical in nature and are involved in every level of the basic web market components:

Defining the objective - Market Research to help support whether or not an objective is realistic, and where to adjust if necessary.
Devising strategies to reach this goal - Is a strategy sound? What methods are currently working and in use? Data, data, data.
Plotting the physical steps based upon the strategy
Executing the plan
Measuring the process and results

All of these tactical steps require market research and on many levels. Bonfire's research methods include:

Research Strategy Design
Data Mining
Phone Contact, queries, and data collection
Email Contact, queries, and data collection
Testing and Surveys (see Focus Group Study)
Metric analysis - Statistical analysis, math analysis
Competitor Sentry bots
Call us for more...

Call Bonfire at 626/795-5513 or Email Us.