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So, you never thought that
you would need math again, eh?

Wrong! You can generate all of the data in the world, but if the Math isn't right, then the data isn't right. By Math, for marketing purposes, we generally are referring to statistics and math analysis. To be specific, every set of data has some degree of error. Some sets of data contain so much of this error that it is basically useless. Ask Math genius Baby Geek for more, but realize this. The relative "error" of your market research data can be affected by everything from how the data was gathered, how you relate sets of data to each other, where the data was gathered, how much data was gathered, how detailed the gathered data is, what the data is, and much more. So, the next time that you say, "Oh, well I have data to back my claims," then you had better have a lot of disclaimers prepared.

Bonfire, however, loves data! We are quantoid geeks because we need proof!
  • Descriptions of possible errors and why they may be crucial
  • Reports with calculated errors and explanations for what they mean
  • Capabilities for Complex Structural Equation Modeling
  • SPSS
  • Primary data analysis
  • Secondary data analysis (existing data)
  • and a boring degree more...