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Media research serves many purposes beyond simply devising advertising placements
and campaign strategies. In the broadest sense, Media Research involves
using media-based information to help provide supportive marketing information.
In a more narrow sense, Media Research involves obtaining and gaining a
deeper statistical knowledge of media placements; this includes data before,
during and after the planning, buying, and execution of the media plan.
Bonfire prefers - to title this process "Media Research" and it
is the only way that we can keep the media buys in check and provide us
with accurate forecasting for future media placements.
- Client surveys to defend or support media placements
- Customer surveys to support chosen media prospect profiles
- Multi-cultural Media Research
- Research within media niches to seek new outlets
- Research media outlets to seek new media alliances
- Contact with publishers to develop new media outlets
- Reviews and research of information within the respective purchased
media
- Multi-cultural and multi-lingual media research
- Research for emerging media placement technology
- Development of new technologies for serving ads
- Development of new tracking technologies
- Database development and the data mining of media data
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